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Promotional Minisites

A promotional minisite should be something that should be interesting to the viewer and interactive while promoting whatever it may be to the viewer. I'm going to be posting two examples since I'm not sure that my favorite falls into a typical promotional website.

My first example is on from Arcade Fire

This is actually my favorite example of ones that I was able to find. The viewer is greeted to an aesthetically beautiful website where birds fly around the page and even interact with the page by landing on the branch-like text on the page. The only thing that prompts the viewer is a text input box that asks the viewer to type in their address from when they were a kid. With a little bit of loading time your interactive video is ready to be played. Music in the background plays from the band and you see a man running in a strategically placed pop-up window, another window is introduced and layered behind that one. The windows continue moving throughout the screen seemingly dancing with each other and creating a feeling just with how they're moving together. Then for the best part...well I want people to do this, so I'm not going to say, but let's just say there is actual interaction with your adress you gave to the site involving the video.

Also during this time seamlessly integrated part where you're asked to write a note to yourself when you were young. The best part is you're able to submit this to the band. This is how they explain this, "The Services are an interactive art project in the manner of a music video." With reading on, it seems that they are going to take a compilation of the notes written to the viewers younger selves in a final music video. Very interesting huh? I love this whole concept because it gives users interaction with the band itself. Also, you are given a link to your letter and other users can respond, you can also make responses to other users as well. Very nice touch since this will be something that will promote users to come back to the site, especially since the note they wrote to themselves is most likely something personal and important to them. Here's a view of the note I wrote my younger self. Sorry it sounds kinda emo, but oh well; again it's personal! Click the image and you can see more detail in the way the program makes your own writing look like the branches on the homepage.

Okay, so obviously that was my favorite example of a promotional minisite. Now I'll post one that's a more obvious example of one.

Malibu Rum

I love this example mostly for the homepage. I thought it was really daring to go against one of the norms when it comes to design and making the homepage predominantly in black and white. Then the only accents of color are the things that are most important, the logo and the beautiful product shot. (I sometimes think about the pitches to clients and what they were like, in this case I wonder what Malibu thought at first not being typical and doing things in black and white). This site is actually really interactive and well designed. I love how later in the site you're able to see that they introduce the color fully through the website. There ideas everywhere that show how you can use the product, and promoting the lifestyle they want to associate with Malibu Rum. Overall I feel this is a great example of a traditional minisite for a product.

New Design

So with the redesigning of all of my personal promotional materials I decided to stream line everything that I have online for an idea of what my things will look like. The theme? A girl with a love of cars. :] Here's a preview of the new business cards. We'll see how everything goes, really just working on the formatting right now, and TRYING to figure out the paper that I'll be printing on. Excited though. Roughs will be due monday, printed on that mysterious paper I have yet to decide on. Also, want to add that I'll be using my own handwriting where you see my name in a computer script font.

Enjoy!

Display Advertising II

Display advertising should be something that is interactive and interesting, but yet undisruptive to the content of the webpage the user is experiencing. In some cases, you can give the user the choice to experience something that can change the web page in an unique and interesting way only. These two examples are both ones that give the viewer a choice in if they want to interact with the ad of not.

BMW X3

Subaru Legacy 

Next I'll be showing examples of a homepage of a promotional minisite. Besides doing this for an assignment for my web class I'll be doing this to help out with my own webpage that I'm working on for a project. We've got most of the design down, but now we'll be starting to build them. I'll leave it as more of a surprise of what the subject is I choose. A hint though? It's historic advertising that didn't have a web page since it was too soon for the internet. Another hint, it's unlike any other cola. :]


Hope everyone's doing well. Enjoy the rest of your Friday!!

Display Advertising

Pretty soon I'll be posting examples of good examples of display advertising, or the advertising you'll see at the sides of your webpage windows...often annoying, but if done correctly can be really interesting and fun! Here's an example of a great one done by Apple with the infamous duo of mac and pc.

Funny, interesting, and most importantly, doesn't interrupt the user interface when they're reading through their content of the website. It actually makes a web banner more interesting because there's a breakthrough in the normal bounds of a typical skyscraper and typical web banner. Later, I will be posting more examples since this one is so popularly shown. Hope everyone had a happy Fourth of July!

Now off to work for me! See you all soon.

Listerine, Mouth vs. Life

Landing Page of Mouth vs. Food

 

Bottom of Page

Every aspect was taken into consideration, none of the page really 

looks like a typical Youtube page.

Introduction to the Food Effects Segment

Resolution of Cleaning Teeth with Listerine

End to the video segment, with the call to action of the regular web page.

Another Quarter/Last Quarter

Here it goes!  Time for my last quarter here at SCAD, I'm really excited to be able to redesign everything I've done so far at school (though I'm rather intimidated in the same).  The job searching has started and I have a few places in mind that I'd really like to work :]. I'll be keeping everyone up to date with how I'm doing in my classes and what I'm redesigning and when.  I just hope that in the end I can come up with some decent advertising!   I'll  also be posting weekly what I'll be putting onto the advertising blog we have for class.

Have a great night everyone! And also have a wonderful 4th of July!