Sharpie Liquid Pencil Final

So, I had said I would post the finals of this project the night before it was due.  Well, funny story!  I had no idea what I was getting into.  Finishing the final drawings for my project/putting everything together took forever to say the least.  I wasn't able to go to sleep.  Basically I was awake from 9:00AM Wednesday, and then was able to go to bed at 10:30 PM on Thursday (after both classes and a lecture that turned out to be two lectures combined into one.)

Crazy.

Anyways, here are my finals!  Sorry about the bottom part of the pictures being shifty in their alignment. It doesn't show up that way in the preview of my editor and the code isn't messed up so not sure what's happening.  Oh well, again, anyways, hope you enjoy!

Print ads part of the campaign.  All read a tag, change your mind at Sharpie.com.
This tag works on two levels, you can change your mind when you're writing or using the pencil,
and you can dare to change your mind about Sharpie as a brand,
it's no longer all about the permanence.

Another important point is that if they don't read anything from the headline,
they'll see Sharpie Liquid Pencil for sure through the accent color.

Examples of how the long headlines can translate into short worded billboards.
The result is a short and witty title to call the new pencil.  Keeping the dynamic way of displaying
the sharpie coming into the frame of the design will be only using billboards that have off-center
polls and creating them into the whole pen.

Front page of direct mail

First spread design

Second spread

Third and final spread.  The darker part shown that says save is a part
that folds down and reveals the coupon underneath

Back page with the extended full version of the tagline for the Liquid Pencil.

This is my first try ever for a copy driven headline.  It went alright I'd say. :] This is what I have so far.  I had originally been planning on drawing out a TV script.  That had to be scrapped since I was taking on too many drawing projects in one campaign and it takes me a long time to draw so that didn't happen unfortunately.  But I will finish it for this soon enough and you'll be updated.    :D

Thank you for looking!  And have a great day.

Opportunities

So kinda...okay pretty sad.  I feel kinda upset that I'm missing out on a lot of great opportunities.  I've been asked if I was running for Ad Club by people who are running it right now.  Had to tell them I can't because I'm not going to be here.  I was asked to be a part of the NSAC team as an Art Director for the team, had to turn that down too.  It's just something that really lets you down since I'd be so interested in doing both and I would have been part of both for sure since I was being asked and recommended by both people who were already in it and were making those choices.  Now I'm kinda stuck as being a senior who hasn't gotten to be a big part in those clubs, and due to financial problems I've had to work through different opportunities to internship on top of that.  I'm very happy that I've been asked to do these things though I have to say and couldn't be more appreciative. Just sucks when things could have turned out differently if my schedule for graduating wasn't messed up from being a transfer.  Oh well.  :]  Just thought I'd throw that out there. Back to work.  I'll post tonight my progress for the Sharpie project. :]

Hope all is well for everyone. :]

Yet Another Reason to get An iPhone

Yet another reason for me to get an iPhone, sorry droid hahah

The iPhone Fashion Shoot By Lee Morris |Fstoppers

Sharpie Liquid Pencil

So the first time in my advertising experiences I've found a product I can only think of in terms of copy.  Sharpie Liquid Pencil.  When brainstorming I couldn't come up with any ways of showing this pen in a more visual way without it being boring or normal.  So world, here's my crack at an all type ad.  Please be kind, I'm no copywriter lol.

To come will be one more print ad, followed by a direct mail piece...and I am contemplating a commercial concept...we shall see! lol

SCAD Career Fair

Finally got to go to the career fair to talk to people yesterday about different internships and job opportunities yesterday.  It's always amazing to be walking around, seeing the agencies and representatives, and wondering what their stories are and how they got where they are today.  I do know one thing though, seeing them all and being able to talk to them about your work is amazing.  I'm so happy I was able to go,  I don't know what I would have done if I wasn't able to have this experience.  If anyone from these companies are reading this, I thank you so kindly for taking the time to see all of us and talk to us. It means the world to me especially.  Thank you. :]

Wendy Sandman on the Behance Network

I haven't been on here for a long time, but I wanted to show more of what I've been doing. I updated my Behance website quite a bit, showing some of the projects. Let me know what you think! :]

Wendy Sandman on the Behance Network

Hope everyone is well and have a great day!

--Updated-- My Behance has the options for user comments anywhere, and if you like a project you can simply do the thumbs up to let me know. :]  Thanks!